Goodbye Content ROI, Hello Content ROE
Impressions The list could be a lot longer but here is the point: some of these metrics are simply actions (open rate) and some of them have a level of interpretation (cost-per-lead) but none truly represent all of the return on an investment. When your CEO or CFO asks: What is the ROI on this campaign? Your response needs to be: We will be able to measure the ROI at X time that aligns to our average selling cycle. Until then, let me share with you the guiding metrics we are using to determine if weâre on track â¦. I'm all for embracing accountability, but donât get forced in...
Source: cmswire.com