Detailed text transcripts for TV channel - MSNBC - 20130518:09:57:00
Translate into breaking through the marketing clutter of the larger competitors in the market? >> well, i mean, jen, he's got the first part right, stellar customer base. >> that's amazing, then broadcast. have your customers be your ambassadors and tell why they're so happy with the product you have. as a small business, you're able to be much more nimble and get those stories out there. >> is there anything he could do to get his customers to start talking? >> i think his most important aspect. without great customers, you don't have a business. i think he needs to be a little bit creative. ...