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Exploring Meridian, Google's new open-source marketing mix model

Exploring Meridian, Google's new open-source marketing mix model
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Benjamin-wenner , Meta-robyn , Linkedin , Google , Marketing-mix-model , Tensorflow-probability , Google-colab , Google-query , Search-engine , Google-ads ,

Are you Prepared for the Cookie-Less Revolution?

As we steer through the dynamic landscape of the hospitality industry, a pivotal shift is upon us, reshaping the very essence of digital marketing. Welcome to the "Cookie-Less World" - a phrase that's buzzing with implications for our industry. But, what does it truly mean, and more importantly, how can we navigate this new terrain to our advantage?

Google , Party-data-goldmine , Leverage-technology-for-personalization , Hospitality-labs , Hospitality-labs-blog , Machine-learning , Revitalized-role , Marketing-mix , Marketing-mix-model ,

Kepler Brings Marketing Mix Modeling to Industry-Leading Kepler Intelligence Platform

NEW YORK, Nov. 20, 2023 (GLOBE NEWSWIRE) -- Global marketing consultancy Kepler today announced the launch of KIP MMM, a proprietary Marketing Mix Model…

Marketing-mix-model , Kepler-intelligence-platform , News , Ggregator , Reaking-news , Uration , Edia ,

Sr Director, Marketing Analytics - Mclean, Virginia - 3njtQcZ7LNvJsxtDin2S8x3mqpoqIY

Sr Director, Marketing Analytics - Mclean, Virginia - 3njtQcZ7LNvJsxtDin2S8x3mqpoqIY
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Gannett , Senior-director , Marketing-analytics , Gannetts-marketing , Marketing-mix-model , Multi-touch-attribution , Lifetime-value , Google-analytics , Google-sheets , Business-analytics , Computer-science