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Why virtual influencers are a hot property among brands

Cost is not the only reason why a growing tribe of fictitious influencers is in demand with brands. The risk-return ratio is in their favour too ....

Harvard Business Review , Marketing Musings ,

Marketing Musings: What is the secret sauce of international brands in F&B and hospitality businesses?

Every consumer touch point is thought through from the point of view of experience. All this is reduced to standard operating processes - with almost military precision. All this is executed through rigorous training that ensures consistent delivery time after time ....

Marketing Musings , Cafe Coffee Day ,

Marketing Musings: A tale of two fests

While book fairs such as the Kolkata Book Fair are a marketplace, modern Litfests, like the Jaipur Literary Festival, provide a marketing platform for authors and publishers ....

West Bengal , Marketing Musings , Kolkata Book Fair , Jaipur Literature Festival , Kolkata Book Fair , Jaipur Literary Festival ,