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Many pandemic-time changes will continue to be a norm as they have resulted into new customer habits and demands. Therefore, the intervening time must be utilized for readying oneself for the future.
So one of the things i talk about in my new book standout is the importance for small business professionals to become recognized experts in their field. and the reason that this matters so much is that in many cases if you're a small business owner, it can be a race to the bottom. you feel and need to sometimes compete on price, but that's never a winning proposition. you can always go lower because there is always someone else that's going lower. on the contrary, though, if you're able to establish yourself as a recognize the expert, people will come to you. the marketing process becomes so ...
The importance for small business professionals to become recognized experts in their field. and the reason that this matters so much is that in many cases if you're a small business owner, it can be a race to the bottom. you feel and need to sometimes compete on price, but that's never a winning proposition. you can always go lower because there is always somebody else going lower. on the contrary, though. if you're able to establish yourself as a recognize the expert, people will come to you. the marketing process becomes so much easier and you can get paid what you're worth. so there is thr...
Exchange. the company has listed its initial public offering at $26 a share. it's the largest technology ipo since facebook debuted last year. >> so steve should willie and i buy this stock? >> willie asked me that before. i didn't want to answer off camera. >> i know. i heard that. i pretended i didn't hear it. i asked you on camera. >> steve, should i buy twitter? let's talk about the price. $26 a share at ipo. a little bit higher than people expected. >> sure because what happens in an ipo they go through a marketing process and there was a lot of demand for this. they kept raising the pric...
Significantly higher than leno's average. one marketing process high ratings indicate fan support and if the fans are back, former sponsors could be next. >> at the end of the day, a lot of these things are p.r. plays. you know, we have got to drop this guy now. things are down. we don't know how the public is going to react to him. it's a good indication from the weekend's numbers that people are okay with him. and he is someone that brings numbers to golf. advertisers are going to have a really hard time ignoring that. >> so will the ratings last? our expert says many viewers will keep tunin...