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Retail sales for 2012 compared to 2011's 4.6%. and number one, remove every potential barrier that will keep someone from purchasing. make sure to have an easy to navigate website, adequate parking and clear signage at your store. getting customers is something many of us struggle with. we've brought gene marks to the studio for some tips. he's a small business columnist for "the new york times" and president of the marks group. good to see you. >> good to see you. >> retail stores say they got more customers. that's good news. >> yep. >> but there's more to do. >> i'll tell you something su...

That's reducing job security, consumer confidence, and that's not good for the economy. >> did you need some help, sir? >> reporter: things aren't much better at small businesses like brownies hardware in san francisco. it survived the earthquake and fire but second generation owner steve cornell worries about surviving this economy. >> sometimes i lose sleep at night wondering will i be able to fund my payroll tomorrow. i don't want one of those checks to bounce. >> reporter: a new survey out from national small business administration found that 88% of business owners pekt the economy to be ...

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>> reporter: while the little guys have big issues, through the lobbyists, they are starting to level the playing field. >> but we have a voice. we are highly respected now and it is not so much what you get, but it is what happens to you if you don't have the representation. ♪ i have a cable tv whether it is a cable company or a hardware store standing up to the major corporations is a unique challenge for any small business owner. let's turn to this week's board of directors. matt polka is the president and ceo of the american cable association. alfred edmond is the editor at large of me...

Fog or these bubbles with our board of directors today. rod kurtz is the executive editor of huffpost small business. and gene marks is a small business columnist for "the new york times" and the president of the marks group. >> set has never looked better. >> i'm not answering any questions until i get some champagne. >> well, we're almost done with it. you know what i love this story so much. it's one of my favorites. but one of the things i thought was so funny is they're like halloween, haunted houses. he never even thought of it. >> you know what's amazing, i see so many business owners t...