WBD expands addressable inventory through Smartclip
Warner Bros. Discovery is extending the availability of addressable advertising on some of its German channels. The broadcaster is opening up inventory on DMAX and TLC. WBD is working with RTL Group's adtech development unit Smartclip. In addition to the technology partnership, Warner Bros. Discovery and Smartclip have agreed on exclusive co-marketing of the addressable…
Source: broadbandtvnews.com
