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Ahead of time. so that person can say, you don't sound convincing at all or look so nervous and are not making eye contact, practice answering the objections so you really come across like you know what you're doing and are justified and people feed off that confidence. >> if you have a good relationship with your customers and say, look, the economy is bad out there. in many times that might be enough because they compare about you and other times you changed your package so are offering them more that doesn't cost you anything. >> correct. i always say offer something very valuable to them, ...

My goal is whatever i can make money, i do. >> she ensures her company is around for the long haul. >> you want to have a clear vision, know where you're going and apply your vision to every element that you work with in every day. it's not always an easy decision but sometimes it's a necessary one. every small business owner at one time or another is based with the reality of raising prices for their product or service. in a down economy the decision is even more difficult. you clearly don't want to lose your customers but not every client is willing to pay more. so what do you do? marla ma...