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The republican party is at -- howard: msnbc just blew it off as a former president of the united states and the clear front-runner for the republican nomination formally announced he's making another bid for the white house. look, showing the speech and then spend the next 23 hours slamming it, if you want. by boycotting the address can, you're telling your audience we're at war with this guy, and we don't want you to see it because, what, it might influence you? and here was the approach on "morning joe." >> we're not showing the clips this morning not to make any point, but just because it's...

Laying out, i think, the case he'll make to the american people. i didn't see anything from that speech to spine the kind of hay red that it got in the media with, and i understand that the certain people don't want him to run, but this is an incredibly important or, you know, historical event just in terms of seeing a former president trying to retake his job and the kind of coverage that it received, i think, spoke more to the ideology involved and to the resentments people have toward him than toward what was actually on the screen. howard: leslie, there was plenty to pick apart in this spe...

Huge increases from the previous hour. msnbc went up only 30,000 viewers to 1.8 million. will these folks keep boycotting most of what candidate trump says? i'm howard kurtz, and this is "mediabuzz." ♪ ♪ howard: we'll get to the republican takeover of the house and koj naming its special -- koj naming its special counsel in just a couple of minutes. the media divide over the former president's announcement speech could not be deeper. >> what does it mean when the mastermind of a failed coup attempt against the unite government throws his hat in the ring for another run at the white house...

Distinction to be made because he is a master at sort of controlling the media agenda. and a lot of the coverage he gets is negative, but i always think that helps him because his base doesn't trust the press anyway. and also it seems that it's hard to resist because they all missed ratings they had when he was president, marley msnbc and cnn. >> that's right. now we know after the election line, that's going to be something everybody's going to be looking for. but to ignore his coverage, and he will give us entertainment, he is an entertainer at heart. to not cover it, i don't think, is somet...

In the mainstream media. if you're anti-trump, you've got an msnbc show. [laughter] jim, in 2016 national review ran a story against trump, contributions from other publications, and he rolled to victory. now trump says why does anyone read national review? they are to so negative to conservatives and me. it is failing fast, let it die. your reaction. >> you know, probably since the early '80s people have been saying this is the end of donald trump. in national review, since the 1950s people have been saying this is end of national review. they've peaked, they're in decline -- howard: yeah. he...