Ex-RBS CMO David Wheldon on why agencies mustn't lose sight of creative basics
Wheldon says losing a focus on creativity would be a ‘dangerous’ situation for everyone involved Fresh from being awarded the special title of President Emeritus from the World Federation of Advertisers (WFA), former RBS chief marketing officer and advertising legend David Wheldon reflects on his marketing legacy, as well as the need for agencies to position themselves as creative partners first and foremost in today’s climate. With more than 35 years in the marketing industry, David Wheldon has had no shortage of titles to his name. He cut his teeth as an account executive at Saatchis ...
Source: thedrum.com