Detailed text transcripts for TV channel - MSNBC - 20151226:10:54:00
Martinelli cider is a staple at so many dinner tables. it was founded in 1868 by steven g. martinelli. this non-alcoholic drink is the number one selling product. we sat down with steven's great grandson at the company's headquarters in watsonville, california. he tells us why all entrepreneurs must expect the unexpected, challenge assumptions and plan for succession in this learning from the pros. build upon the the past. often in a family business the next generation rests on its laurels and more interested in distribution checks and not investing in the business for the future. when i joi...
Source: news source