The premiumisation gradient is the most visible in personal mobility choices. Once the mainstay of the car industry, the share of small cars in the overall pie is shrinking rapidly, even as stocks of companies such as Maruti Suzuki India hit lifetime highs. Lower priced vehicles, which earlier accounted for 85% of the market, now have a 58% share, said Shashank Srivastava, senior executive director, Maruti Suzuki.
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Gupta takes over the mantle from Shashidhar Sinha, CEO- India, Mediabrands, who served as MRUCI’s chairman for two consecutive terms - 2021-22 and 2022-23.
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In-depth: Marketers gear up to pay premium for high-impact properties this festive season: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.