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Nestle eyes rural markets, to reach 1.2 lakh villages in next 2-3 years with relevant portfolio SECTIONS Nestle eyes rural markets, to reach 1.2 lakh villages in next 2-3 years with relevant portfolioPTI Last Updated: Feb 26, 2021, 08:17 PM IST Share Synopsis Besides, Nestle -- which is expecting a rebound in urban markets -- is also evaluating Direct-to-Consumer (D2C) channels to reach its customers at their doorsteps. With focus on fast-growing rural market, FMCG major Nestle has plans to reach around 1.2 lakh villages with each having population of over 5,000 over the next two-three years...

URL copied Nestle eyes rural markets, to reach 1.2 lakh villages in next 2-3 years With a focus on the fast-growing rural market, FMCG major Nestle has plans to reach around 1.2 lakh villages with each having a population of over 5,000 over the next two-three years, supported by distribution expansion and some portfolio tweaking, its chairman and managing director Suresh Narayanan said on Friday. To support the move, Nestle is also planning a communication thrust for messaging and advertising, which will be more rural centric. Besides, Nestle -- which is expecting a rebound in urban...