Does a "surprise" factor in gift-giving affec
Gratitude is a strong emotion that can enhance bonding between two parties. It is often believed that a surprise gift can enhance a beneficiary’s feeling of gratitude, especially when the beneficiary did not expect it. However, in a new study, researchers from Japan show that when an absence of benefits/gifts was simulated for beneficiaries before or after they received the benefits, there was no increase in their gratitude.
Source: eurekalert.org