Detailed text transcripts for TV channel - MSNBC - 20180401:11:36:00
Person. on valentine's day, they launched a new drink, rose. all they had to do was text their existing customers and invite them to a pop-up shop where they could sample the flavor. >> that was a concept we came up with last summer. and now we're in the data we collected there and are launching this to a national audience. >> so far this mentd is working for dirty lemon, but author cautions those following too closely. >> the ability for a brand to use text the way dirty lemon has depends on the specific product that has a specific marketing approach in how they talk to the consumer, again,...
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