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But we've all been wrong. we've seen this guy time and time again defy political wisdom and calculation. every time we thought he's dead, come back from the brink and just continue to lead in the polls. so, my argument basically is that i think that he is basically a master brander. he doesn't sell an ideology, he sells the idea of winning, even if it's impractical, and that appeals on a visceral level. if he is the nominee, he's going to change strategy, he's going to find out what the general election electorate wants, appeal to that, and at the same time, try to brand hillary clinton as a c...

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Audacious/genius instagram that he posted the today? take a look. >> he is a master brander. >> and the most interesting character out there >> and there is a macho appeal to saying, i'm just sick of nothing happening, and i make things happening, and vote for me. i like him. >> here he is, charlie, and he took the spouse of the number one opponent and turns it into the -- i do it with the air quotes endorsement. and donald trump continues to surprise us, does he not? >> sure. and we may quibble with that as an endorsement, but you can't argue that it is not an n dorsment of sorts, an unscript...

Been like had donald trump been here. okay? >> jimmy kimmel last night. not impressed with donald trump's last-minute cancellation. the campaign plans to reschedule something, quote, bigger, and with, quote, more trump. time for a check on the morning's other headlines. for that we go up to 30 rock to louis bergdorf. good morning. >> good morning, jonathan. talking about more trump when it comes to presidential campaigns, donald trump has rewritten a lot of the rules. but an endorsement from bill clinton? the former president wants to make america great again, at least according to a caption...

Primary. you heard the roar of approval for clinton in the debate when she said republicans were her enemy. >> joe biden could hurt clinton, maybe not as you're saying, but her own husband could hurt her, too. i have to play for both of you something donald trump released about bill clinton. >> he's a master brander. >> the most interesting character out there. there is a macho appeal to saying i'm just sick of nothing happening, i make things happen, vote for me. and i like him. >> what do you make about that? that is a good campaign ad. >> not if you are trying to be the republican nominee, ...