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Score big with consumers, unravel the impact of major events on consumer spending, ET Retail - Vimarsana News

Score big with consumers, unravel the impact of major events on consumer spending, ET Retail

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Score big with consumers, unravel the impact of major events on consumer spending - Vimarsana News

Score big with consumers, unravel the impact of major events on consumer spending

India's economy benefited from the ICC Cricket World Cup, with increases in consumer spending seen across industries, particularly benefiting hotels, restaurants, and sports merchandise stores. Small businesses, local eateries, and fine-dining restaurants all experienced a boost. To capitalize on the uptick in spending, retailers can extend operating hours, organize contests and giveaways, use social media platforms for engagement, launch advertising campaigns, and promote offers. A convenience retailer saw a 2% increase in sales by offering discounts on large meal bundles during a major sport...

Rebound in ground travel for some markets in MENA: Mastercard - Vimarsana News

Rebound in ground travel for some markets in MENA: Mastercard

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Source: zawya.com