Detailed text transcripts for TV channel - KGO - 20121127:11:17:00
Just about everything. it uses sophisticated programs to track your online habits. a fully customized shopping experience to not only match prices, but increasingly, match your desire. >> i log on, and automatically, you know, you guys are suggesting i might want this and that. >> we have teams of supersmart people who build algorithms to create personalized recommendations for our customers. >> reporter: one thing about online shopping, people return a lot more. up to 35% of online purchases are returned versus 18% from traditional stores. by the way, the video game that i purchased from amaz...