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Because problems have those different dimensions. we have city—level problems, regional problems, national problems and huge global problems. like, our ocean is filled of plastic, so no one country can solve a plastic—free ocean mission, but surely, you can have cities, for example, that really strive for, you know, carbon neutrality. in london, we could have a knife—crime mission, zero knife crime amongst teenagers. so the real idea behind the mission�*s framework is to learn from the apollo programme on just how targeted it was, how it really required a complete change in how governm...

Procurement policy, to really crowd in bottom—up solutions across multiple different sectors. because it wasn'tjust aerospace, it was also nutrition, electronics, material software. so the problems we have today, which are much harder, you're absolutely right — we have wicked problems, they're social, societal — they also, though, require government to change its structure. they require a different form of public—private partnership, and they especially need cross—sectoral innovation and investment. indeed, and all of that is much more complicated. so i'm wondering if there truly is ...

Those different dimensions. we have city—level problems, regional problems, national problems and huge global problems. like, our ocean is filled of plastic, so no one country can solve a plastic—free ocean mission, but surely, you can have cities, for example, that really strive for, you know, carbon neutrality. in london, we could have a knife—crime mission, zero knife crime amongst teenagers. so the real idea behind the mission�*s framework is to learn from the apollo programme on just how targeted it was, how it really required a complete change in how government was structured. it...

It required a design of the tools, for example, procurement policy, to really crowd in bottom—up solutions across multiple different sectors. because it wasn'tjust aerospace, it was also nutrition, electronics, material software. so the problems we have today, which are much harder, you're absolutely right, we have wicked problems, they're social, societal, they also, though, require government to change its structure. they require a different form of public—private partnership, and they especially need cross—sectoral innovation and investment. indeed, and all of that is much more compli...