First look: Adidas x Allbirds' low-carbon shoe
Source: The sportswear companies have shared proprietary technologies and material innovations, to reimagine a lower-emission design process. The prototype, called Futurecraft.Footprint, has a carbon footprint of 2.94kg CO2e (carbon dioxide equivalent emissions) per pair. By comparison, the shoe has 63% lower emissions than Adidas’ lowest footprint performance running shoe Adizero RC3, at 7.86kg CO2e. A typical pair of running shoes generates 30 pounds (13.6kg) of carbon dioxide emissions, according to a Massachusetts Institute of Technology research group called Materials Systems Laborator...