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The inaugural Pacific Tourism Insights Conference (PTIC), successfully brought together over 180 delegates to explore the key influences that will drive and shape future thinking in terms of tourism marketing, destination development and the challenges of crisis and recovery in the South Pacific region. Planned and implemented by the Pacific Asia Travel Association (PATA) in partnership with the South Pacific Tourism Organisation (SPTO) and the Vanuatu Tourism Office (VTO), the event took place in Port Vila, Vanuatu on Wednesday, October 25. PATA’s Regional Director – Pacific Chris Flynn said, “The event yielded a new era in the Pacific tourism conversation by exploring regional opportunities and challenges in line with global trends and influences. It became obvious throughout the proceedings that a new way of thinking is required if we are to plan for a better future. A future that embraces change and understanding that each of us have a duty to leave our industry ....