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InMobi launches UnifID identity solution for app publishers April 23, 2021 10:37 Independent marketing cloud InMobi has launched a mobile ID solution to enable integration with identity providers. The announcement: InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers. UnifID (pronounced “unified”) works as a stand-alone solution or in combination with other industry-leading alternatives that have entered the marketplace. I...

Independent ad tech and publishers rally behind The Trade Desk-led initiative SpotX joins 11 other ad-tech companies in supporting The Trade Desk's initiative. SpotX, The Trade Desk January 15, 2021 The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative, Unified ID 2.0, is fast-emerging as a North Star for the industry’s independent players, with SpotX now among its supporters.