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The BBC, ITV, Channel 4, Channel 5 and its parent company, Viacom CBS UK, have all agreed to avoid using the term in their editorial news content and corporate communications.
Following the publication of an industry report, the BBC, ITV, Channel 4 and Channel 5/ViacomCBS UK have committed to avoid the use of the collective term B.A.M.E, which is short for Black, Asian and minority ethnic.