Podcast Ad Revenue Set To Spike; IOS 14.5 Isn't Hurting Facebook Ad Spend (Yet)
Podcasting Pays Podcast advertising is set to grow as much in the next two years as it did in the past decade. That’s according to new research prepared for the IAB by PwC diving into 2020 podcast ad revenue. During the fourth quarter of 2020, podcast advertising revenue reached $842 million, a 19% increase from $708 million the previous year. It’s an impressive spike, although there’s a long way to go before podcasts catch up to other streaming media, such as video and music. But the growth is expected to continue. Podcast ad revenue is set to exceed $1 billion this year and $2 billion...
Source: adexchanger.com