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Koala has today released a campaign, produced by Clockwork Films, that shows how its trusty range of sofa beds can get Aussies out of just about any jam they find themselves in.
According to research, 4 in 5 Aussies actually compromise their own comfort for their pets. With this in mind, Koala has launched its new brand platform ‘Life Laid Back’ via The Royals, by unveiling a fun and fictitious innovation they call ‘Pet’s Best Friend’ - a ‘doggo-distracto technology’ that p
May 20, 2021 10:52 Koala has released a new campaign titled “furniture worth keeping”. In the light hearted campaign, the furniture brand looks to be making fun of famous Swedish furniture brand Ikea by loosely emulating its campaigns. The 30-second spot shows furniture with Swedish-sounding names awaiting curb-side collection. The furniture sports names such as “Kråppi”, “Shöddi”, and “Fuggli”. It ends with the tagline: “Buy furniture worth keeping”. The furniture brand created the campaign in-house. From conception to delivery, the campaign took two weeks to make. ADV...