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How you can embrace paid search automation to maximize outcomes

Advice on how you can master the balancing act of trusting Google's automation while maintaining needed control in paid search automation ....

Matt Mierzejewski , Performance Marketing Lab , Merkle Inc , Discovery Ads , Local Ads , Google Ads ,

Four tips for SEM teams to adjust to a privacy-focused future

Here’s how the third-party cookie deprecation and privacy regulations will impact paid search and what practitioners can do to adjust ....

Matt Mierzejewski , Performance Marketing Lab , Merkle Inc , Tracking Transparency , Customer Match , Google Ads , Smart Bidding , Google Analytics , Google Cloud Platform , Big Query , Google Ads Smart Bidding ,