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Signs and informed consent. you can't get that from somebody intoxicated, be it on alcohol or another drug. i don't want to the do anything to risk the business to treat one or two i think shouldn't be treated. we had plenty of people call up from the bar or whatever and said, i'm drunk. can you come pick me up? you need to go sleep it off. most do sleep it off and call up four, five years later and we take care of them. >> reporter: no doubt, to do it all over again. they're still in vegas, after all. ♪ in the ice like a blizzard ♪ the next time you have a crazy business idea over a bee...

He's not juggling limes. he's juggling his invention called the limer. >> it's conversation piece. i think the best part about this thing is it's so simple. it's one of those things where you think, i wish i would have thought of that. >> it's an artificial lime that looks real, feels real and is the size and weight of a real lime. it's an opener embedded with a magnet. >> it could be labeled a novelty item. what you may not know is the limer is exactly the kind of product the maker of corona beer was waiting for. >> we golt hundreds of submissions. we want to make sure it's the right product ...

Is proud to present "your business" on msnbc. hi there everyone. i'm j.j. ramberg. welcome to "your business" where we give tips and advice to help you business grow. when you have a crazy idea about beer, think of matt moman. his concept was simple. turn a fake lime into a bottle opener, turn it into corona beer. see how he turned it into a booming business. ♪ do the hustle >> that's matt moman.

Going to make tens of millions. all i can say is i'm on the right course. the best part -- the relaxed state of mind. matt moman is the perfect example of the enterprising entrepreneur. let's turn to the board of directors. jennifer hill is an attorney and the chair of the advisory board of astia, a group dedicated to working with female entrepreneurs. carol roth is a business strike that gis. you can find her blog at carolroth.com. great to see both of you. one of mine was a true entrepreneur gets the word no and goes. he said it's hard to take rejection, but look at him. it's one of the fi...

We knew it was good to go. >> how do they successfully pitch a new product to a big company like corona? >> the association with the brand. matt has that. the simplicity of the product itself. it doesn't have to be this grand idea. it can be as simple as an opener. the quality of the product and also for us, if the ability to be able to distribute it in different distribution channels. >> will this be moman's million dollar idea? time will tell. for now, he's having a hard time keeping it on the shelves. >> 5,000 units sold out. we had to air cargo 10,000 out to cover the ads and programs we h...