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The partnership will include a new training program to upskill thousands of WPP creatives and technologists on how to create custom brand experiences in Fortnite, and how to use Unreal Engine for real-time 3D creation and virtual production
WPP and Fortnite developer Epic Games on Thursday announced a new partnership to deliver a new era of digital experiences for brands in the metaverse, according to a press statement.
WPP has struck a partnership with Epic Games – the company behind hit games such as Fortnite and Gears of War – and development software Unreal Engine. The alliance will provide WPP creatives with training on creating immersive 3D brand experiences in Fortnite and Unreal Engine.
Last week, Facebook changed its company name to Meta, a reflection of its efforts to create more tools and products for a concept called the metaverse. Around the same time,