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PHC Films has delivered a 19 spot campaign, 'Sub-3000' for Australian bag company Crumpler. Following the incredible success of the previous campaign 'Life Zone', PHC Films brought its vision to a new series of films shot in Crumpler’s home city of Melbourne. Says John Angus Stewart, director:

After years in corporate purgatory, iconic 90’s Melbourne bag company Crumpler is back - as shown in a series of cinematic brand ads made by PHC Films. With an original founder back in charge, the campaign looks to tap back into the human core of the brand. Says Dave Roper, founder, Crumple