Toshiba's new global campaign via Stig&Xi China brings back the Takumi spirit
June 29 2021, 10:30 am | BY Kim Shaw | No Comments Toshiba is a deeply rooted Japanese company which was founded on the unique principles of Japanese craftsmanship and the highest attention to detail. Stig&Xi China’s new global campaign brings back the Takumi spirit and shows how details matter. Toshiba is a brand that has created history with numerous global innovations. This heritage is closely intertwined with the spirit of the founders of Toshiba, two extraordinary craftsmen, in their own fields. On the one hand, Hisashige Tanaka, a meticulous craftsman who took over 2 years t...
Source: campaignbriefasia.com