Why Customers Leave Your Brand
PHOTO: Mennie | unsplash One of the biggest goals that I see companies set is reducing customer churn. Considering that itâs far cheaper to keep existing customers than to acquire new ones, the goal makes sense. Experience programs are powerful tools when it comes to reducing churn, but much like everything else having to do with experience improvement (XI), they require continuous effort and fine tuning if brands want to reduce churn. You May Be Hearing, But Are You Listening? Hearing your customers and listening to them are two different things. Itâs easy to set up a listening p...
Source: cmswire.com