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Themselves. >> we of that tough mudder university. we do an mbs case once a month, actually. >> you heard him correctly. once a month he tells his employees to put down their work and come together to have an intellectual discussion about a business issue based on a case study from harvard business school. >> what sit about starbucks that made them so successful in the 1990s? >> it's not just going to the local dough shop. it's going to a place, they have couches and chairs and they're encouraging you to really spend some time there. >> once a month they have a book club as well. they've read ...

Themselves. >> we of that tough mudder university. we do an mbs case once a month, actually. >> you heard him correctly. once a month he tells his employees to put down their work and come together to have an intellectual discussion about a business issue based on a case study from harvard business school. >> what sit about starbucks that made them so successful in the 1990s? >> it's not just going to the local dough shop. it's going to a place, they have couches and chairs and they're encouraging you to really spend some time there. >> once a month they have a book club as well. they've read ...