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HUL: "We expect FMCG demand to continue improving gradually. Forecast of above-normal monsoons and improving macroeconomic indicators augur well. We expect price growth to be a low single-digit decline in the first half of FY24," said Tiwari during earning call.
The Chennai-based FMCG major’s Founder Chairman says demand difference between rural and urban areas is at a level never seen before
The urban market is saturated, and companies need to expand their reach to rural consumers for volume-based growth. With the increasing penetration of rural markets in India, a parallel rural marketing strategy is becoming the latest marketing mantra for most FMCG companies. They are no longer treating the rural market as a clearance ground for their lower-end products but are realising the need to focus on the unique requirements of rural customers.