Jesse Royal joins ganja company JACANA as brand strategist
Jesse Royal's first collaboration with JACANA is the company's new ORIGINAL line. (Photo: @Hiijack) International reggae star Jesse Royal has joined Jamaican cannabis company JACANA to help drive the brand’s strategic direction. The appointment comes on the heels of Jesse Royal's new single, ‘Natty Pablo,’ a tribute to Rastafarianism’s endurance. The partnership with JACANA will see him continue his advocacy for ganja liberalisation. Their first collaboration is JACANA’s new ORIGINAL line, which officially launched in Jamaica in February. Launched in 2018, JACANA has pione...
Source: loopjamaica.com