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And a big reversal for zuckerberg. in 2010, eight years ago, zuckerberg wrote "there needs to be a simpler way to control your information. in the coming weeks, we will add privacy controls that are much simpler to use." eight years ago said it would just take a few weeks. joining me david kirkpatrick. what is your take on all this? >> i think you were a little unfair in that last comparison. he was talking about a specific set of changes in whatever year that was. and he probably put them in. but they clearly weren't enough. that's the bottom line here. facebook lacks the controls that it nee...

But the reality is he is one guy who completely controls a commercial company that cannot be in the position of deciding what is right in the public square. >> well, david, words like we and community are why millions of people believed that facebook was all about posting pictures of your babies and cute babies. david, thank you so much. this conversation, it is not going a way. this friday at 8:00 p.m. eastern for the full msnbc town hal with apple's tim cook. you don't want to miss it. you might take something for your heart... or joints. but do you take something for your brain. with an ing...