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He points out that that little piece of plastic can be pretty powerful. >> the toy is so powerful and strong because it's sort of an emblem or an icon for a child. what the toy also does is it keeps the meal current. it's the same fries and the same coke, but what happens with the toy is that it keeps the children coming back. >> reporter: the question is, can there be a happy meal that makes everyone happy? i'm yunji de nies in sacramento. >> well, it may sound like drastic action that mom is taking but when you think we have the fattest kids in the world, nearly a third are considered overwe...

He points out that little piece of plastic can be pretty powerful. >> the toy is so powerful and strong because it's sort of an emblem or icon for a child. what the toy also does is it keeps the meal current. it's the same fries and the same coke, but what happens with the toy is that it keeps the children coming back. >> reporter: the question is, can there be a happy meal that makes everyone happy? union i go >> well, it may sound like drastic action mom is taking but with you think we have the fattest kids in the world, nearly a third are considered overweight or obese, it's an epidemic. it...