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Study: CTV content beats linear on attention, co-viewing

Published: September 21, 2023

LG Ad Solutions, in partnership with CTV measurement specialist TVision, have released the findings of a study that reveals CTV content has a 13 per cent higher

Source: advanced-television.com

Related Topics:

Tony MarlowYan LiuuLg Ad SolutionsDigital MeterMeasurement EngineChief Marketing Officer

Study: CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

Published: September 21, 2023

Streaming viewers are also much more likely to be co-viewing content with others

Source: tvtechnology.com

Related Topics:

Tony MarlowYan LiuLg Ad SolutionsMeasurement Engine