7 Local Marketing Measurement Best Practices for Times of Crisis
7 Local Marketing Measurement Best Practices for Times of Crisis Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events. Marshall NymanAccount Director at Rio SEO Bio 231 Advertisement Continue Reading Below Soft skills such as flexibility and the ability to pivot at the drop of a hat became a non-negotiable requirement. Hard KPIs, as a result, have had to shift as what customers expect from brands requires a heavy lift of development to execute. Curbside pickup, once a service targeted to busy individu...
Source: searchenginejournal.com