How to Successfully Generate and Amplify Earned Media for Your Brand
Jette-Mari Anni There are three major categories of media coverage that PR teams use to reach and connect with their target audiences: Owned Media — Content created and published by your brand. Paid Media — Any ads or media coverage that you have paid to run. Earned Media — Any unpaid mentions, coverage or content created and published about your brand by others. Owned and paid media are vital first steps to getting your brand name on the radar, but an earned media strategy is the key to fast and positive growth for your business. Earned media is often overlooked by marketers. Some may ...
Source: socialmediatoday.com