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Detailed text transcripts for TV channel - FOXNEWS - 20110114:07:08:00 - Vimarsana News

Detailed text transcripts for TV channel - FOXNEWS - 20110114:07:08:00

Then he managed to find a doctor who concluded that since the body loses energy at night, a more substantial breakfast was needed in the morning. this is new thinking. something that nobody had ever thought of. we now say the most important meal of the day is breakfast, right? bernays. bernays doak that doctor's recommendation and -- took that doctor's recommendation and sent it out to 5,000 physicians across country. he also sent out something else. it was information on the new-found need for breakfast, but he put it through a publicity packet together. touting beechnut's new idea. something...

Detailed text transcripts for TV channel - FOXNEWS - 20110113:22:07:00 - Vimarsana News

Detailed text transcripts for TV channel - FOXNEWS - 20110113:22:07:00

When i found this out, you just assume things have always been this way. when i say "bacon" to you, what meal do you think of? what do you associate it with? before beechnut approached bernays, bacon, believe it or not, was most associated with lunch and then dinner. nobody ever thought of bacon for breakfast. bacon, for breakfast was nonsense, because back then, break fast was mainly coffee and -- breakfast was mainly coffee and toast. but beachnut needed to expand and sell more bacon. so instead of saying hey, eat bacon in the morning, which wasn't even thought of then, bernays was hired by ...

Detailed text transcripts for TV channel - FOXNEWS - 20110113:22:13:00 - Vimarsana News

Detailed text transcripts for TV channel - FOXNEWS - 20110113:22:13:00

It was some sexy woman smoking a cigarette. well, that seemed pretty racy in the '60s. but people didn't always smoke cigarettes. they didn't. especially not women. it started in the 1920s. and it was considered taboo in the 1920s for women to smoke, especially in public. and that's when the american tobacco company called bernays, and they said we need more people to smoke cigarettes. but bernays didn't say the last time, hey, eat bacon, it's yummy! no, no, no. he had to find the need. so, it wasn't hey, eat bacon and then chase it down with a great. no, instead, he found an animal spirit, a ...

Detailed text transcripts for TV channel - FOXNEWS - 20110114:07:07:00 - Vimarsana News

Detailed text transcripts for TV channel - FOXNEWS - 20110114:07:07:00

When i found this out, you just assume things have always been this way. when i say "bacon" to you, what meal do you think of? what do you associate it with? before beechnut approached bernays, bacon, believe it or not, was most associated with lunch and then dinner. nobody ever thought of bacon for breakfast. bacon, for breakfast was nonsense, because back then, break fast was mainly coffee and -- breakfast was mainly coffee and toast. but beachnut needed to expand and sell more bacon. so instead of saying hey, eat bacon in the morning, which wasn't even thought of then, bernays was hired by ...

Detailed text transcripts for TV channel - FOXNEWS - 20110113:22:06:00 - Vimarsana News

Detailed text transcripts for TV channel - FOXNEWS - 20110113:22:06:00

Where did this come from? well, i want to show you the man who engineered and created this image of ourself and the masses. he's the father of spin. it's actually, it was called originally "propaganda. not "spin ." edward bernays. he was born in viana in --vy yesna in 1891. his family moved to new york city the next year and he graduated from cornell with a degree inning ary culture but journalism was his first degree. he became a madman that changed everything in america and you don't even know it. one of his first big gigs as an ad man was a publicist for a company called beechnut. you know ...