IP licensing for games: How to profit from brand injections
By leveraging brand injections, IP holders and game developers have the possibility to reach an expanded audience by integrating multiple branded elements in already established games. These can include iconic characters, stories, music, and other features, which can be enjoyed by the players as new exciting content that will further increase their engagement with the brand and the game. As a short-term commitment for both developers and IP owners, brand injections offer a swift and easy access to the world of IP licensing and its benefits. Through years of partnership with IP holders such as...
Source: gamesindustry.biz