Detailed text transcripts for TV channel - MSNBC - 20170419:18:46:00
Advertising dollars. >> reporter: one thing you can be fairly certain about as this was unfolding, if you look back at what happened to glen beck. similar, he didn't lose his audience but advertisers started to leave. the rape culture idea, the idea that the viewership is going up and viewers are stale loyal to bill o'reilly is really interesting, but it's a nightmare for a company when you're getting more people to consume your product and you can't monetize it. the advertisers, all of whom knew bill o'reilly had history with this sort of thing, didn't turn away from him before. but now becau...
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