BBCNEWS The Media Show June 4, 2024 17:55:00
To reach very niche audiences. but is it also because particularly in the us, but maybe in the uk as well, your average podcast listener is more affluent than the average american? that, the studies have shown that, yes, podcasts, the average podcast listener is is affluent. yes. and they are spending. and nick, if i bring you in here, one of the things i was reading before i came on air was an article by you saying podcasts are dead or words to that effect. now, i think you are slightly, you know, using a headline to get my attention which did thejob. but why do you think podcasts are on the ...