RAMS, radio and the repertoire of the rolling maul
Valuable insights from BRC RAMS AMPLIFY 2023 Q1 are those highlighting behavioural displacement of listeners, rather than shifts in radio audiences.
Source: themediaonline.co.za
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PRC develops new media planning tool
PRC develops new media planning tool The Publisher Research Council (PRC) has developed Media Imperatives (MI), a tool to balance and assign ratings across the entire Target Market (TM). The tool allows users to segment one medium's audience into Light, Medium and Heavy (LMH) users, and cross-tab with LMH users of a second medium. With this tool, media planners are able to assess whether the planned schedule is actually reaching all segments of the TM with a similar media weight, plus identify the size of each segment and balance the media plan to ensure reach and frequency ratings are equ...
Source: bizcommunity.com