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Vladimir putin. the idea you are defining collusion at the idea the president of the united states and president of the russia had to have known one another for there to be collusion. it's not right. he trying to redefine collusion in a way that whether or not it happened. that doesn't really comparison. >> i wonder is this a tactic that putin would love to use? to control the messaging from the meeting with fox news. trump state tv. >> putin of course took over the russian media 15 plus years ago. one of the very first things he did. even before he ran for a second term. he's on term number f...

Peninsula. it's a war of images and words that didn't need madison avenue. north korea's latest propaganda video, military stingers and sim late missiles striking the u.s. >> i don't think we're going to comment on every time they put out a piece of propaganda. >> reporter: the pentagon also entering the messaging arena, announcing to the news media days ago the aircraft carrier ""uss carl vinson"" was head had had near the korean peninsula but not telling the media right away that it would first do exercises off australia before heading north. >> it was announced that it was going. it will be...

They won. but you know, this is also donald trump. he can be the master of the media message. make america great -- >> yeah. >> and then, he can go over something so small and raise -- >> thank you for the crack toe what reference. so, selena, let me ask you. what was concerning about the president's message about crowd size was the focus on it. just plain and simple. congressman steny hoyer, the president had a little meeting at the white house, he brought it up again. the congressman said he did it with humor, he was talking about the magnificent crowds. he is not letting it go even now. wil...

He's hired some new political operatives. does this tell you anything? >> well, i think he's probably wanting to be more serious about the tactics of campaigning. he's obviously very good as a messenger. very good at trying to convey, control the media message. if you're going to have a successful campaign, you've got to be more than just that. so looking to a team that can put together an operation is something that may signal he's getting more serious as a candidate. >> do you think as republicans and he gets more serious and becomes the guy, do you think more republicans would fall in line ...

>> most of the people i meet who are on unemployment are people who have had jobs for 25 years, lost them, and they've been knocking on doors every week. i think it's a little insulting, a bit insulting to american workers when rand paul says that unemployment insurance is a disservice. they want to work. >> nbc's kristen welker is at the white house for us. kristen, with the president back in washington, is this topping his agenda? >> absolutely. this is item number one. president obama calling for an extension of unemployment insurance benefits in his weekly media message. he's also going to...