Rx Rundown: Vertex Pharmaceuticals, Vaxcyte, Cardinal Health and more
Check out this week’s medical marketing news, people on the move and industry chatter.
Source: mmm-online.com
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Top News In Media Rating Today - Breaking & Trending Today
Kelly Abcarian, Supporter Of Alternative Measurement, Is Leaving NBCU
As Kelly Abcarian leaves NBCU, Nielsen rivals iSpot and VideoAmp continue to reach agreements with programmers and ad agencies.
Source: forbes.com
MRC Continues MRI-Simmons Accreditation, Grants New One For 'Insights Platform'
At a time when the ad industry is debating the merits of certifying various new audience "currencies," on of the most important and best used by agency media…
Source: biztoc.com
Integral Ad Science Names Kevin Alvero as Head of Global Compliance
/PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the appointment of Kevin Alvero as Head of Global...
Source: prnewswire.com
Nielsen Announces the Launch of Nielsen One Ads
The company said the offering provides a consistent, comparable and deduplicated view across screens.
Source: adweek.com