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Advertisers try to overcome the fallacy of ethical media buying

April 23, 2021
Turns out, some advertisers will walk their talk on behaving ethically to a point.
Sure, we’ve been here before, but CEOs have short memories and people are wising up to that apathy; something had to give. Now, companies are being asked, pressured, forced, encouraged, and regulated to take a stand or at least not stand back on everything from data privacy to voting rights, diversity to sustainability.
Nowhere is this sort of corporate do-goodery more on show currently than in advertising.
Responsible spending seems to be more important than ever if the agency pitches are anything to go by. In February, for example, GroupM joined the Conscious Advertising Network (CAN) a voluntary coalition of over 70 organizations set up to highlight the ethics that underpin advertising. Of course, there’s a chance this could all be window dressing given how often brand purpose tends to look like propaganda. For all the strongly-worded warnings from m ....

Ruben Schreurs , Ian Whittaker , Daunte Wright , Kristian Lorenzon , George Floyd , Tina Fegent , Kirk Mcdonald , Greg James , Global Alliance For Responsible Media , Conscious Advertising Network , World Federation Of Advertisers , Groupm North , Global Alliance , Responsible Media , World Federation , Steve Pollack , Stacey Tank , Harrison Boys , Middle East , Media Responsibility Principles , ரூபன் ஸ்ச்சிரேூர்ச் , ஈயந் விட்டேக்கர் , ஜார்ஜ் ஃப்லாய்ட் , கர்க் மக்டொநல்ட் , கிரெக் ஜேம்ஸ் , உலகளாவிய கூட்டணி க்கு பொறுப்பு மீடியா ,

IPG Mediabrands Research Suggests Social Platforms are Taking Media Responsibility Seriously

IPG Mediabrands Research Suggests Social Platforms are Taking Media Responsibility Seriously
February 12, 2021
Social media platforms appear to be getting their houses in order when it comes to important issues like brand safety and media responsibility according to the latest Media Responsibility Index which is published by IPG Mediabrands.
A quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising, the Media Responsibility Index was first published last August and is the first of its kind when it comes to assessing overall responsibility of the different social media platforms.
The platforms invited to participate – Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Twitch, Twitter and YouTube – account for the lion’s share of the social media users around the world. ....

Eamon Fitzpatrick , Global Alliance For Responsible Media , New Research Shows , Media Responsibility Index , Media Responsibility Principles , Responsibility Principles , Promote Respect , Protect People , Data Collection , Enforce Policy , Advertising Transparency , Global Alliance , Responsible Media , Hate Speech , Election Integrity , ஈமான் ஃபிட்ஸ்‌ப்யாட்ரிக் , உலகளாவிய கூட்டணி க்கு பொறுப்பு மீடியா , புதியது ஆராய்ச்சி நிகழ்ச்சிகள் , மீடியா பொறுப்பு குறியீட்டு , மீடியா பொறுப்பு ப்ரிந்ஸிபல்ஸ் , பொறுப்பு ப்ரிந்ஸிபல்ஸ் , ப்ரமோட் மரியாதை , ப்ரொடெக்ட் மக்கள் , தகவல்கள் சேகரிப்பு , செயல்படுத்து பாலிஸீ , உலகளாவிய கூட்டணி ,