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Strategic brand partnerships. he identified one industry right in his sweet spot. >> we're big on the hotels. we see natural collaboration with them. >> so he put together his pitch. >> you should definitely know what the brand has done before so that you can show them that you've spent the time researching and that you understand what resonates with their demographic and how you could potentially push them further. if you haven't done your research, you could pitch an idea they've tried before and failed. >> when the james hotel was developing its program, inscape became an obvious choice for...

Have to go beyond a b to c business and focus on strategic brand partnerships. he identified one industry in his sweet spot. >> it was the natural collaboration with them. >> he put together his pitch. >> know what the branch has done before so you can show them you've spent the time research and that you understand what resonates with their demographic and how to potentially push them further. if you haven't done your research, you potentially pitch an idea that they've tried before and failed or succeeded and not going to do that again. >> when the james hotel chain was developing its in-roo...