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Custody, pet him on a weight loss diet and the pounds melted off. about a pound a week for a year. she remembers the milestones. >> the first time he ran, the first time he lifted his leg to pea. >> reporter: after losing 40 pounds he had so much excess skin -- >> it's a modified tummy tuck, yeah. >> reporter: they had to surgically remove two and a half pounds of tissue. and now? he just looks sleek and slim and veldt. he's maintained a weight of 23 pounds for a year. obi's $252015 calendar sounds like a hallmark card. every once in a while a dog enters your life and changes everything. dog o...

Obesity is a national epidemic and we sometimes pass the problem along the our pets. here's jeanne moos. >> when you go from this to this, you deserve your own calendar. >> here he is. i just pulled him out of bed. >> reporter: meet obi. actually, you probably met him back in 2012. that's when he was famously fat. >> off bosom! >> it's never a good sign when you're introduced the word "whopping." >> a whopping 77 pounds. >> reporter: now he's a calendar pinup boy with a beach body. mr. august, mr. september. how did obi get here from being so obese you could hear his belly drag? he had to wear...