ASB helps Kiwi kids get one step ahead with its 90s throwback via WiTH Collective at dentsu
January 19 2021, 12:45 pm | BY Ricki Green | 3 Comments Hot off its summer tiki tour, ASB has launched its new campaign via WiTH Collective, showcasing all the different ways they’ve been helping Kiwi kids get cash clever. From penny bank accounts, to school banking, Kashin money boxes, GetWise financial education in schools, right through to innovative products like Clever Kash (a digital money box), ASB has been helping the next generation of kids develop the right savings habits for over 100 years. The new campaign sees us travel back to the summer of 1994 where the only social...
Source: campaignbrief.com